Based on tickets alone, with about $2.8 billion in worldwide box office through the end of November. Disney is already up about 16 percent over its 2008 global total. Though revenues have soared for Disney, so have costs.
The major issue was that the production and marketing costs of 3D features were too high in 2009. With a lofty price tag ($175 million), the Pixar-produced “Up” ended up in the box-office stratosphere, generating $683 million globally. “Up” was particularly strong oversees, where it’s generated $390 million to date, helping the studio to its fifth highest grossing year ever internationally with $1.6 billion in foreign ticket sales so far.Problem was, though, the two other 3D films released by Disney this year — the Robert Zemeckis-directed “A Christmas Carol” and the Jerry Bruckheimer-produced “G-Force” — couldn’t rise anywhere near that level.
The cost and revenues of Disney are rising, however it would be most beneficial if only revenues were rising. To increase revenues, Disney is planning on making more movies from their hit blockbuster “Hannah Montanna”. An executive of Disney says, “[There will be] change in the way we sell films, market films and produce films. We have to make great films that can return a profit. We can’t do business as usual.” Lowering costs and increasing revenues will be no easy job, but through succesful marketing as Disney has had in the past, profits may soar.